On this page we’ll discuss the Logic behind selecting colors for your Website Design.
As much as you’d like to be Patriotic, selecting Red White & Blue does not produce a very appealing website. More like an exploding clown that confuses visitors and sends them running from your website. It is generally a good idea to start with your One favorite color then 2 complimentary colors.
One of the first questions a Good custom CMS Website Designer will ask you is “What is your favorite color?” the Designer will then start some color patches for matching not only your favorite color but the website subject, style and even your target market. We often send first time clients over to our color chart to give them an idea of the possibilites.
Darker colors such as black, darker reds, brown, darker green, darker blue or navy and darker greys project a serious, professional, high-end or expensive products or services website. Target Market: These colors are attractive in general to adult professionals and intense personalities.
While lighter colors like oranges, light green, light blues project a relaxed, slightly expensive products or services website. Target Market: These colors are good for teens to adult visitors.
Bright colors such as Fire Engine Red, Sun yellow, bright green, bright blue project hyperness, excitement almost childish if the Designer isn’t Very carefull. Target Market: These colors can Easily become overwhelming to adults but attractive to very young visitors.
These are generalizations and there are exceptions to every rule of course but in our 18+ years of Website Design we’ve seen them proven time and again.